"Since the very first day of our cooperation, Profil International has enabled us to gain a broader perspective on the better and more effective utilization of our human resources. They achieved this by bringing in new and innovative solutions especially to the bottlenecks we were facing due to the conditions in Turkey. Their competence in the field of human resources as well as the knowledge level of consultants and dynamism of their management have always given me the sense of working with a reliable partner I can consult.

Working beyond local patterns and constraints, Profil International has skilfully managed to transfer and align its international know-how to the conditions of Turkey. We have worked with them on a very special project that covered assessment of the sales teams of our 75 authorized dealers and, based on the findings, providing consultancy services to the owners of these dealers. Through this and the innovative policies we formulated, we aim to differentiate ourselves from our competitors and get ahead in the local market. We believe that our long-term cooperation with Profil International will help us sustain this progressive structure. This point of differentiation generated with the full support of Profil International combined with our devotion to human resources infrastructure will reinforce Hyundai's power in the relentless competitive environment."